Hello friends, In the bustling world of real estate, where first impressions are not just important but everything, the role of professional photography in listing a property on the MLS cannot be overstated. Let's find out why it is like that.

First Impressions are the Key

First impressions are very important in Real Estate Selling and a lot of time I see amateur photos taken by smartphones with bad camera angles and inferior composition. The lighting is way off and gives a neutral to negative impression of the property. 

When you list a property for sale on the MLS system, our responsibility as a Seller is to get maximum traction on the listing in terms of showings. This is to make it a point that we have a decent count of broker showings who are working with sincere buyers. Because, unless a showing happens, there is no probability of them getting an offer on the table for purchase. 

The photos, videos and marketing content come at the front end of this cycle, where the photos result in credible buyers being excited about the property. As a result, they ask their brokers to reserve an appointment and arrange for a showing. The photoshoot plays a very important part in the scheme of things and is the first step to a successful sale.

Another reason I want to bring to your notice and it would resonate with you. Suppose the photo shoot for a listing is not done professionally. In this case, it would not attract quality and sincere buyers, at best it would attract less motivated buyers who are looking to buy with low-balling offers.

Good quality and professionally done photography would have a three-fold result. It would help you achieve the fair market value of your property, which you deserve. Secondly, it would help in smooth selling and the listing would not stay on the market and get stale. Lastly, it would help the listing to stand out from the competition, the higher the quality, the more attraction it will generate. Rest would totally depend on the prevailing market conditions, things which are in our control when listing a home should be taken care. 

Photography - The Right Way

The photography should be done by a professional photographer who would bring in their skills to do justice to the property and its fair representation. The ideal times for such shoots are during the morning or early evening hours, avoiding the harsh, overexposed light of midday. Prior to the shoot, staging and decluttering are essential steps to ensuring your home looks its absolute best.

Ensure to feature the highlights of the property in the photography, it could be the high-ceiling foyer feature, the skylight illuminating the upper landing space, or the expansive primary ensuite, or it could be the recent stone interlocking which you did in the driveway and backyard. The unique features like the in-ground pool in the backyard, spacious upper floor hallway with a character, premium tray ceilings or crown moulding works in the living room, landscaped backyard, the list goes endless. Take stock of the highlights of your property and ensure they are captured during the photo shoot. It would enhance the marketability of the property. 

In closing, photography in real estate is not merely an optional selling tool; it is a fundamental component that elevates the professionalism of your listing and enhances the overall selling experience. By ensuring your property is represented in the best possible light, you not only attract the right buyers but also set the stage for achieving the value your property truly deserves. Should you require assistance in navigating the complexities of real estate, our team is here to offer the unparalleled "Elixir" experience. Take care, and we look forward to connecting with you soon.

Wish you all the very best! Reach out to our dedicated team at Elixir for any queries you have in Real Estate, and we will do our best to help.

Mudit Mehta 

Broker of Record

ELIXIR REAL ESTATE INC.

Off: 416-816-6001 | [email protected]